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Case Study · Big Data

Smart Retail Omnichannel Solution

Background

A retail chain with 300+ stores had fragmented membership and inventory systems with low marketing precision and slow turnover. They wanted an end-to-end digital solution.

Solution

Built unified membership platform connecting online/offline data. Deployed smart shelves with dynamic pricing. AI demand forecasting for inventory optimization. Precision marketing engine for personalization.

Results

60%

Conversion Uplift

+45%

Inventory Turnover

-30%

Dead Stock

+18%

Revenue/sqft

  • 营销转化率提升60%
  • 库存周转效率提升45%
  • 滞销库存减少30%
  • 门店坪效提升18%

Client Feedback

HechuangDataLink helped us connect end-to-end data — our marketing ROI doubled.

Digital Transformation Lead